Leadership Team

Dawn Neuls brings more than 30 years of experience in the specialty chemicals industry, with expertise spanning pricing strategy, customer service excellence, and commercial operations. As Director of Pricing and Customer Service at Acme‑Hardesty, Dawn leads pricing optimization and customer experience initiatives, ensuring strong alignment between commercial strategy and operational execution.

Dawn’s background includes leadership roles across sales, product management, purchasing, and global customer care, giving her a well‑rounded, end‑to‑end understanding of the value chain. Prior to this role, she held senior commercial and product leadership positions within the personal care market, developing deep insight into market dynamics, cost structures, and value‑based pricing.

Known for her strategic and customer‑focused approach, Dawn excels at driving data‑informed decisions, building scalable processes, and fostering cross‑functional collaboration. She holds a degree from The College of New Jersey and is passionate about delivering consistent value to customers while supporting sustainable business growth.