Podcast Video Series Part 2: Lockdown Hair Care Trends
Hair care rituals and product preferences are changing due to the COVID-19 pandemic and resulting lockdowns and work-from-home routines. These shifts are causing a significant jump in hair care sales, including for at-home hair color and hair treatments that expand hair care rituals.
In this video, we’ll dive into the following topics:
- Rising hair care sales in 2020
- Top-growth product types and categories
- Consumer habit shifts amid COVID-19
- Beloved natural ingredients
- New ingredient technologies
- Concept formulas and demo products
Click below to watch the full trend briefing and request the samples and formulas discussed throughout.