Podcast Video Series Part 2: Lockdown Hair Care Trends

Hair care rituals and product preferences are changing due to the COVID-19 pandemic and resulting lockdowns and work-from-home routines. These shifts are causing a significant jump in hair care sales, including for at-home hair color and hair treatments that expand hair care rituals.

In this video, we’ll dive into the following topics:

• Rising hair care sales in 2020
• Top-growth product types and categories
• Consumer habit shifts amid COVID-19
• Beloved natural ingredients
• New ingredient technologies
• Concept formulas and demo products

Click below to watch the full trend briefing and request the samples and formulas discussed throughout.